Overview
Creating surprise and delight content for Xbox's gaming community on social media.
For Xbox Reactive Social the team and I created custom images in response to fans on social media. When a user mentions Xbox, we would concept a response, illustrate a graphic, and work with Xbox's social community managers to post content in a quickly as 3 hours, from the initial mention. Later, as Art Director, I would supervise the creative: on-boarding other designers, reviewing their work, and elevating content.
Responsibilities
- Art direction
- Brand development
- Social listening
- Ideation
- Copywriting
- Illustration
- Team management
- Client Relations
- Process development
WINNER Content Marketing Award for Best use of Twitter, 2015
Celebrity engagement
Creating viral content
Additional style concepts introduced in the later years to keep content and responses fresh
Custom view-finders created and gifted to our clients to celebrate the project's multi-year success